Results & experience

Growth is a system. We know how to move it.

SnowFinch is built on experience leading lifecycle, growth, product marketing, partnerships, and business strategy inside organizations where the customer journey is complex and the stakes are real.

Selected experience

Work at the seams of customer, product, and growth.

The strongest growth work rarely sits inside one function. It connects the customer journey, the value proposition, the operating model, and the economics behind the decision.

Turn a global entertainment relationship into durable customer growth.

Rose led customer lifecycle work spanning transformation, lifecycle and launch marketing, personalization, and profitable growth across the journey. The challenge was not simply to communicate more—it was to make the customer relationship work harder across content, moments, and markets.

Mandate: Lifecycle strategy, engagement, retention, and launch marketing
Operating context: Global streaming, a broad content portfolio, and cross-functional delivery
What it required: Personalization, journey orchestration, and portfolio-level thinking
What we bring forward: Build one growth system around the full customer relationship

Build an integrated growth remit across the full path to purchase.

Rose’s remit covered awareness, discovery, conversion, partnerships, and go-to-market. The work treated growth as a connected system across brand, performance, product surfaces, and customer behavior—not a single acquisition channel.

Mandate: Growth strategy, discovery, conversion, partnerships, and GTM
Operating context: A multi-business retail ecosystem with complex customer journeys
What it required: One growth logic across brand, performance, and product
What we bring forward: Design the system before optimizing the individual channel

Create the growth foundations for a platform scaling in real time.

Rose helped build growth and integrated-marketing foundations for Twitch while the product, audience, and organization were moving quickly. The work demanded enough structure to create leverage without slowing down the very growth it was meant to support.

Mandate: Foundation building, integrated marketing, and platform growth
Operating context: A fast-scaling community and creator ecosystem
What it required: Repeatable systems built for speed, learning, and change
What we bring forward: Create structure that accelerates the organization instead of constraining it

Use product and marketing together to mobilize an ecosystem.

Rose’s product and marketing work on Small Business Saturday and Shop Small sat at the intersection of consumers, merchants, partners, and a larger cultural idea. The opportunity was bigger than a campaign: turn a brand promise into coordinated participation.

Mandate: Product marketing, ecosystem activation, and integrated experience
Operating context: Consumers, small businesses, partners, and national awareness
What it required: A clear role for every participant in the value exchange
What we bring forward: Build programs people can join, not just messages they can see

Bring an investor’s lens and a builder’s bias to marketing choices.

M&A experience at Citi and founder-led projects including TechSeri.es and Whiskey Me Up strengthened the commercial range behind Rose’s marketing work: understand the value engine, make the trade-offs explicit, and build a practical way to test the idea in market.

Mandate: Business evaluation, venture building, community, and brand creation
Operating context: Financial analysis alongside zero-to-one experimentation
What it required: Move fluently between strategic valuation and hands-on market learning
What we bring forward: Connect the marketing idea to the business model it is meant to strengthen

Selected outcomes

Move faster. Build more leverage. Make growth more productive.

Two examples capture the operating bias behind SnowFinch: shorten the distance from decision to value, and build growth systems that scale beyond headcount.

months to revenue

Accelerated a co-branded partnership to market.

Brought a multi-year partnership to revenue in three months, compared with a customary one-year go-to-market timeline.

2×

revenue per person

Improved team-level growth productivity.

Doubled revenue per person over roughly eighteen months by building a more scalable growth system rather than relying on headcount alone.

What people say about Rose

Thoughtful growth. Built to last.

Praise for Growth Marketing Strategy and the thinking that powers SnowFinch.

To know Rose Jia is to know what thoughtful growth looks like.

Jeremy Winter Delaplane · President, The Art of Growth Marketing

A masterclass in how to build real, lasting business growth.

Renata Amaral Morris · Former CMO, Walmart Mexico & Central America

How we define impact

The work should change the business, not just the slide.

We design the work around the movement the organization needs to create.

Commercial movement

Revenue, margin, productivity, customer value, or the speed at which a strategic choice begins creating value.

Customer movement

Awareness, adoption, conversion, engagement, retention, loyalty, or another behavior that advances the relationship.

Organizational movement

Faster decisions, clearer ownership, stronger cross-functional alignment, and a system the team can run again.

Make the next result count

Define the movement before we design the work.

Discuss the outcome