Connect the disciplines
Growth works better when customer insight, creative, product, data, operations, and economics move together. We align the functions, make the trade-offs, and keep the work moving.
Wide-angle thinking. Sharp decisions.
SnowFinch works alongside founders and leadership teams to lead marketing as one connected function. We bring customer understanding, brand, product, finance, and execution into a shared growth agenda—and stay accountable as the work moves from decision to market performance.
The hard marketing problems are rarely only marketing problems.
A stalled growth curve may be a positioning problem, a product problem, a measurement problem, an operating-model problem—or several at once. SnowFinch leads across those seams, from diagnosis and direction through delivery, measurement, and iteration.
Invest for the long term
We distinguish the activity that harvests demand today from the capability, customer value, and brand memory that create tomorrow’s growth.
Balance art and science
Data sharpens judgment; it does not replace it. The strongest choices combine analytical rigor with imagination, empathy, and a point of view.
Senior leadership stays in the work.
SnowFinch is intentionally small. The people who frame the problem also set the direction, lead the work across functions, make the hard calls with client founders and leadership teams, and remain accountable as it reaches the market.
Co-founder · Marketing, growth, and customer strategy
Rose Jia
Rose leads the marketing work at SnowFinch. An award-winning marketing and product leader, author, speaker, and builder, she focuses on profitable customer growth. Her experience spans customer lifecycle leadership at Prime Video, growth marketing at Amazon Grocery, early growth and integrated-marketing foundations at Twitch, product and marketing leadership for Small Business Saturday and Shop Small at American Express, and M&A work at Citi.
She is the author of Growth Marketing Strategy and The Renaissance Marketer’s Shortcut to Get Finance to Say “Yes, And”, and the creator of an extensive body of practical work on go-to-market, customer insight, leadership, measurement, and AI. At SnowFinch, she brings those disciplines together to set the agenda, lead cross-functional delivery, and improve performance with founders and their teams.
Co-founder · Business strategy and operating model
Chase Schetter
Chase brings the business-strategy discipline behind SnowFinch. His experience at McKinsey and in strategy at The Wonderful Company sharpened his ability to turn complex questions into clear choices, connect marketing choices to enterprise priorities, and build the operating path from ambition through execution.
At SnowFinch, he works alongside founders to shape the growth logic, economics, sequencing, and organizational model—then keeps teams, partners, and programs aligned as the work moves into market.
Clear enough to decide. Built to deliver.
Substance before theater
We surface the inconvenient constraint, unresolved trade-off, or weak assumption early, make the call with the team, and carry the decision into the creative and operational work.
Economics in the room
We connect marketing choices to value creation, resource constraints, unit economics, and the criteria used by finance and leadership—then carry those trade-offs into budgets, priorities, and execution.
Senior hands on the work
The SnowFinch founders lead the work from synthesis through delivery and performance review. Specialized collaborators join when their craft improves the outcome, with SnowFinch accountable for the whole.
Build capability while we deliver
As we deliver, we strengthen the team’s capability with shared language, decision tools, clear ownership, and an operating rhythm the team can sustain and improve.
From ambiguity to market—and the next learning loop.
Every scope is shaped around the outcome at hand, but the work usually moves through four practical stages—from framing the mandate to running and improving the work in market.
Bring us a live growth mandate- 01
Frame
Define the business outcome, customer behavior, constraints, stakeholders, and what success must look like.
- 02
Diagnose
Separate symptoms from causes using available data, customer signals, market context, and team knowledge.
- 03
Choose
Make the strategic trade-offs explicit and translate them into a clear proposition, growth logic, priorities, and resourcing.
- 04
Deliver
Put the choice into market with the team: turn it into briefs, campaigns, and launches; direct partners; measure performance; and run the learning rhythm that turns results into the next move.