Kogan Page · 2025
Growth Marketing Strategy
A full-length framework for moving beyond isolated growth hacks and building adaptable systems that connect customer value to profitable business growth.
Ideas we put to work.
This is the thinking behind how we work: setting the growth agenda, turning customer insight into go-to-market choices, aligning product, sales, finance, data, and creative, and staying with the work through launch, measurement, and iteration.
Frameworks we turn into durable growth systems.
Renaissance Marketer · 2023
The Shortcut to Get Finance to Say “Yes, And”
A practical guide to framing marketing priorities in the language of investment, trade-offs, and business value—so finance becomes a collaborator rather than a late-stage gate.
The thinking behind the work.
37 published items. Explore the ideas we use to make decisions, align teams, and move growth work forward.
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Marketing leadership has to connect the whole business.
These ideas give founders and teams shared language for decisions that cross customer, product, finance, data, creative, sales, and operations.
Published thinking is only a starting point. We adapt it to the business, turn it into priorities, briefs, scorecards, and operating rhythms, and keep it useful as the work reaches market.
See how we lead the work